What does the ResellIQ Score measure?

It combines three factors — how fast items sell (velocity), the typical profit margin, and how much the brand or category sells (volume) — into a single number that indicates how good something is to resell.

Why not just look at sell-through rate?

Sell-through rate captures how much sells, but ignores margin and speed. An item can sell through well yet make little money or move slowly. The ResellIQ Score blends all three so you don't optimise one at the expense of the others.

Is a high score always a buy signal?

It's a strong indicator, not a guarantee. The Score reflects fundamentals; you still apply judgement about condition, price and your own cash flow. It's there to make sourcing decisions evidence-based rather than pure instinct.

Does the Score improve as I use ResellIQ?

Yes. It draws on market data and your own sales results, so the more you sell through ResellIQ, the more the guidance reflects how your specific business performs.

Concept

What is the ResellIQ Score?

The ResellIQ Score is a single number that tells you how good a brand or category actually is to resell. It combines three things that resellers usually judge separately and badly — how fast items sell, how much margin they carry, and how much they sell — into one signal you can act on when sourcing.

28 June 2026 · 6 min read

Key takeaways

—The ResellIQ Score blends sell velocity, profit margin and sales volume into one metric.
—It answers the real sourcing question: is this brand or category worth my money and time?
—A high score means items that sell quickly, at healthy margin, with enough demand to rely on.
—It turns scattered gut feel into a comparable number across brands and categories.

The problem it solves

Every reseller faces the same decision constantly: is this worth buying? Stood in a charity shop or scrolling a wholesale list, you're really asking three questions at once. Will it sell quickly, or sit for months? Will the margin be worth the effort? And is there enough demand that this isn't a one-off fluke?

Most people answer those questions on gut feel, and gut feel is inconsistent. A brand might feel desirable but actually sell slowly. Another might sell fast but at margins too thin to bother. The ResellIQ Score exists to replace that scattered intuition with a single, comparable number.

The three ingredients

The Score is built from three measurable components:

Sell velocity — how quickly items in this brand or category tend to sell once listed. Fast turnover frees up cash and reduces the risk of dead stock.
Profit margin — the typical margin items carry after fees and costs. Fast sales at poor margin aren't a good business.
Sales volume — how much this brand or category actually sells. High demand means the opportunity is reliable, not a lucky one-off.

Why combine them into one number

Each component alone is misleading. High velocity with low margin is busywork. High margin with low volume is a rare win you can't build on. High volume with slow velocity ties up your cash. It's only when all three are healthy that a brand or category is genuinely worth sourcing — and a single combined score is the fastest way to see that at a glance.

Combining them also makes brands comparable. Instead of holding three separate impressions of two brands in your head, you compare two numbers. That's a far better basis for deciding where to spend your sourcing budget.

How to use the Score when sourcing

The Score is a sourcing guide, not a rule. A high score tells you a brand or category has the fundamentals — quick sales, decent margin, real demand — so it's a safer place to put your money and your time. A low score is a flag to think harder: maybe the margins are thin, maybe demand is drying up, maybe it sells too slowly for your cash flow.

Used well, it shifts you from sourcing on instinct to sourcing on evidence. Over time you build a feel for which scores match your goals — some resellers chase high-velocity stock to keep cash moving, others accept slower sales for fatter margins — and the Score lets you make that choice deliberately rather than by accident.

The Score inside ResellIQ

ResellIQ calculates the Score from market data and your own results, so the guidance gets sharper the more you sell. It sits alongside the rest of the platform — inventory, AI listings, profit analytics — so the same tool that tells you what to source also tracks what happens when you do, closing the loop between sourcing decisions and real outcomes.