Profit analytics
Profit analytics built for reselling, not for retail.
Generic business dashboards tell you nothing useful about reselling. ResellIQ's profit analytics are built around the questions that actually move your bottom line: which sourcing channel gives you the best ROI, which platform pays the most for your brands, what's your average days-to-sell, and which brands you should keep buying.
You can't optimise what you don't measure
Most resellers operate on intuition. "I think Stone Island sells well on eBay." "I think the Sunday boot is better than Saturday." "I think I make more on Vinted." Intuition is sometimes right, often badly wrong, and either way leaves money on the table.
Real profit analytics tell you, for example: your average ROI on charity-shop sourcing is 320% over 21 days, but your car-boot ROI is 180% over 9 days — meaning the car boot might actually be the better cash-flow play despite lower margins. You can't see that without the data.
ResellIQ's analytics surface exactly these reseller-specific questions. ROI by sourcing channel. Profit per platform per brand. Days-to-sell by category. Best-performing 30-day brand cohort. Cash flow timeline. All of it derived from the items, sales, and expenses you already track.
What the analytics show you
ROI by sourcing channel
Tag where each item came from — charity shop, car boot, wholesale, Vinted bargain, donation. ResellIQ shows ROI, days-to-sell, and average margin per channel so you double down on what works.
Profit per platform per brand
Stone Island averages £45 net on eBay UK but £28 on Vinted. Carhartt the opposite. ResellIQ surfaces these brand-platform combinations so you list each item where it sells best.
Days-to-sell by category
Coats 9 days. Trainers 4 days. Jeans 38 days. Knowing your category-level velocity tells you what to source heavily and what to avoid in the wrong season.
Cash flow timeline
Money in, money out, week by week. See when subscription costs hit, when sales batch up, when you're cash-rich vs cash-tight. Critical for full-time resellers managing capital.
Best-performing 30-day brand cohort
Which brands made you the most actual money this month? Not which ones you list most — which ones you sold most profitably. Resellers consistently misremember this.
Generic dashboards vs reseller analytics
Total revenue, total expenses — no insight
ROI by sourcing channel + brand + platform
Can't tell which brands are dead stock
Days-to-sell + ageing-stock alerts
Don't know which platform pays best per brand
Brand × platform profit matrix
No cash-flow visibility
Weekly cash-flow timeline
Profit analytics FAQ
- How long until the analytics get useful?
- About 30 sold items in. Below that, sample sizes are too small for trends. Past 30 sales, brand and platform patterns start emerging clearly. Past 100, the recommendations get genuinely sharp.
- Do I need to tag every item with a source?
- Not strictly — untagged items just don't appear in ROI-by-source breakdowns. Most resellers tag retroactively in batches. Pro tip: tag the source as you log the item, not later. It takes 1 second at log time and is impossible to reconstruct later.
- Can I export analytics?
- Yes — every chart exports to PNG and the underlying data exports to CSV. Useful for accountants, investors, or your own deeper analysis.
- Does it forecast future sales?
- Not yet. Forecasting on small reseller datasets is mostly noise. We focus on backward-looking insight that actually changes your sourcing and listing behaviour today.
- Can I see analytics by month, quarter, year?
- Yes — toggle the date range on every view. Year-to-date and rolling-12-month views are the most popular.